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New Veronis Suhler Stevenson Research: Long Growth Streak of U.S. Communications Spending Will Continue in 2008, Despite Severe Economic Headwinds and Declining Traditional Advertising Sector

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New Veronis Suhler Stevenson Research: Long Growth Streak of U.S. Communications Spending Will Continue in 2008, Despite Severe Economic Headwinds and Declining Traditional Advertising Sector











NEW YORK — August 5, 2008

NEW YORK (Business Wire EON) August 5, 2008 — Total communications spending is projected to increase 5.4% to $ 923.91 billion in 2008, as strong gains in the institutional and alternative media sectors offset the downward pressure of declining traditional advertising spending, according to research released today by Veronis Suhler Stevenson (VSS), a leading private equity firm dedicated to the media, communications, information and education industries.

While the deteriorating housing market, higher gas prices and a weakening job environment weigh heavily on the overall economy and the advertising sector, the institutional and consumer media sectors remain durable as businesses continue to spend on mission-critical services and consumers use entertainment media to relieve economic stress, according to the VSS Communications Industry Forecast 2008-2012, the leading source for media spending, usage and trends data. The VSS Forecast is the core component of the VSS MediaResearchNet™ 2.0, a digital product that includes the first performance overview of all major media segments during historical recessions and 2008, titled The Recessionary Behavior of Media.

The industry’s primary growth driver in 2008 is the institutional sector, particularly professional & business information services and education & training media. Institutional media spending is expected to increase 8.5% to $ 245.39 billion in 2008, according to the VSS Forecast. Total spending on communications will continue to outpace U.S. economic growth during the 2007-2012 period, increasing at a 6.2% CAGR compared with a 5.6% CAGR for nominal GDP. Communications will be the second-fastest growing of the 15 U.S. economic sectors during the forecast period and will exceed $ 1 trillion in 2010, with spending reaching $ 1.183 trillion in 2012, according to the VSS Forecast.

“The U.S. communications industry has proven to be resilient during difficult economic periods over the last several decades because of the diverse portfolio of spending derived from the institutional, consumer, advertising and marketing sectors,” said Jim Rutherfurd, Executive Vice President and Managing Director at VSS. “While current economic conditions are contributing to the underperformance of traditional advertising and marketing segments, various institutional, consumer and alternative media segments are outperforming GDP due to several factors. Among them are businesses demanding dynamic workflow solutions for competitive global markets, consumers taking ‘staycations’ this summer and spending on entertainment media targeted at the youth market, and brand marketers shifting to alternative media to engage hard-to-reach demographics.”

Communications Share of Disposable Income Up; Traditional Advertising Down

VSS tracking data in the first half of 2008 indicates that, similar to previous recessionary periods, consumer spending on communications as a share of disposable income is expected to increase this year. For instance, spending on videogames is projected to climb at a double-digit rate, while the movie industry experiences its strongest summer on record; moreover, home video sales and rentals increased during the first half of 2008 after declining in two of the past three years. Total consumer spending on media is expected to increase 6.1% in 2008 to $ 218.37 billion, according to the VSS Forecast.

While some major advertisers, particularly in the automotive and financial categories, have been slashing budgets this year, many brand marketers have not cut spending as aggressively as in past economic downturns due to heavy pressure to retain market share. At the same time, marketers have become more sophisticated, often reducing spending on a case-by-case basis while shifting dollars to alternative media that more efficiently reach target audiences, provide stronger return-on-investment metrics and generate immediate responses. In addition, the quadrennial occurrence of the presidential election and summer Olympics is softening the negative economic impacts on the advertising industry in 2008.

Meanwhile, brands are expected to continue shifting budgets from traditional to alternative advertising and marketing vehicles in 2008 and 2009, driven by fragmentation, advanced technology and more sophisticated measurement tools. Spending on alternative media will climb 21.0% to $ 81.67 billion in 2008, and account for 17.7% of total advertising and marketing spending, up from 6.9% in 2002, according to the VSS Forecast. By comparison, traditional advertising and marketing will inch up only 0.4% in 2008 to $ 378.48 billion, including a 1.8% decline in traditional advertising, despite the influx of political and Olympics advertising, as newspapers, consumer magazines and broadcast radio all post declines for the year. For many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium by year-end 2008, the first time in U.S. history that newspapers have not held that position.

2009 Could Be Tougher for Many Media Segments

Although a number of communications segments are expected to hold up well in 2008 despite recessionary conditions, 2009 will prove to be even tougher for various advertising, institutional and consumer media segments as they grapple with both cyclical downtrends and secular challenges. Among the cyclical trends will be the lagging effect of corporate profit declines and state budget shortfalls, as well as the absence of political and Olympics ad spend, while the secular impacts will include certain consumer media reaching saturation levels.

For the third consecutive year, overall time spent with media by consumers is expected to fall in 2008, declining 0.1% to 3,493 hours per person, due to media multitasking and several media platforms reaching saturation, including some that will become obsolete during the forecast period, including dial-up access, VHS, and audio cassettes. Time spent with media that have a digital component, however, is expected to climb. For example, time spent with pure-play internet will surpass recorded music as the third most used medium after television and radio. Meanwhile, time spent by institutions on select media, such as professional information, business-to-business magazines, and outsourced corporate training, will continue to rise, climbing 4.2% in 2008 to 301 hours per employee, as technological advances allow businesses to access information 24/7. As a result of the decline in consumer media usage, overall time spent with media will grow only 0.2% in 2008 to 3,713 hours per person.

Institutional & Alternative Media Drive 2002-2007 Results

Driven by strong gains in institutional, alternative and consumer media, total communications spending rose at a compound annual growth rate (CAGR) of 6.1% from 2002 to 2007, according to the VSS Forecast. The institutional sector, including business, education and government spending on media, information and related services, was the fastest-growing in 2007 as well as during the 2002-2007 period, increasing 9.5% to $ 226.11 billion in 2007, and expanding at a CAGR of 9.3% from 2002 to 2007. Marketing services, including segments such as direct marketing, promotions and branded entertainment, was the largest communications sector at $ 231.75 billion, a 5.8% growth rate over 2006, and a CAGR of 5.9% from 2002 to 2007. Consumer spending on communications, such as internet access, consumer books and videogames, rose 5.7% in 2007 to $ 205.87 billion, and climbed at a 5.0% CAGR over the five-year period. Advertising was the slowest growing sector in 2007 and in the 2002-2007 period, inching up only 1.6% in 2007 to $ 212.56 billion, hampered by a 2.1% decline in traditional advertising (see the charts/analysis at the end of this release for more details on the different sectors and segments).

Three media exceeded $ 100 billion in 2007, including cable & satellite television, professional & business information services and direct marketing. Eight media segments exhibited double-digit gains during the 2002-2007 period, led by the nascent word-of-mouth marketing segment at 49.8% growth, followed by outsourced custom publishing, pure-play internet & mobile services, branded entertainment, professional & business information services, public relations, out-of-home media and cable & satellite television.

Institutional Sector Will Be Fastest Growing in 2007-2012 Period

VSS projects total spending on communications will climb at a 6.2% CAGR from 2007 to 2012, reaching $ 1.183 trillion in 2012. Institutional media spending is expected to remain the fastest-growing communications sector over the next five years, as well as becoming the largest sector, producing a CAGR of 8.6% to $ 341.06 billion in 2012 (see the growth and forecast analysis at the end of this release). Marketing services will fall to the second largest communications sector in 2012, reaching $ 307.30 billion, climbing at a CAGR of 5.8% from 2007 to 2012. VSS forecasts that consumer media spending will post a similar CAGR of 5.8% from 2007-2012, reaching $ 272.41 billion, while overall advertising spending will be the slowest growing sector with a 4.3% CAGR, climbing to $ 262.61 billion. As a result of the rapid growth in institutional media, combined with slow advertising growth, institutional media’s share of communications will rise to 28.8% in 2012, up from 22.3% in 2002, while advertising’s share will fall more than four percentage points to 22.2% in 2012 from 26.3% in 2002.

Traditional ad spending, in particular, will continue to struggle during the forecast period, remaining essentially flat from 2007 to 2012, despite three years of Olympics and political ad spend. Its share of overall advertising and marketing spending will drop 16 points in 10 years to 31.5% in 2012, compared with a 47.1% share in 2002. Alternative media will continue to spur growth in advertising and marketing during the forecast period, posting a 17.6% CAGR from 2007 to 2012. Alternative media will account for 26.7% of total advertising and marketing expenditures in 2012, up from 6.9% in 2002.

VSS projects that six segments will continue to exhibit double-digit gains over the next five years, including word-of-mouth marketing, pure-play internet & mobile services, branded entertainment, out-of-home media, outsourced custom publishing and professional & business information services. Only newspapers will exhibit a decline during the forecast period, falling at a 2.4% CAGR. Professional & business information services will exceed $ 200 billion by year-end 2012, becoming larger than one of the 15 major economic sectors tracked by the Bureau of Economic Analysis – Agriculture, Forestry & Fishing. Cable & satellite television, direct marketing and entertainment media will be three other communications segments that exceed $ 100 billion in 2012. Time spent with media by consumers and businesses, meanwhile, will rise 0.3% to 3,773 hours per person in 2012, driven by gains in consumer and institutional media usage of digital platforms.

The VSS Forecast is the only source to track, analyze and forecast spending, usage and trends in all four major sectors – advertising, marketing, consumer, and institutional – 20 segments and more than 100 sub-segments of the U.S. media industry, including data licensed exclusively from PQ Media, the leading provider of alternative media econometrics. Included with the new Recessionary Behavior of Media section in VSS MediaResearchNet™ 2.0 is an advanced data visualization dashboard with animation capabilities powered by MicroStrategy. The VSS Forecast is also the industry’s most accurate data source, producing a + or – 2% margin of error in 9 of the last 10 years.




















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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







More Microstrategy Press Releases

a revolution in the world of instant messaging

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a revolution in the world of instant messaging











— October 11, 2001

PRESS RELEASE

Press Enquiries :    Rob Williams

Ref :    2079 (089S09/01)

Date :    October 9th 2001

12Planet introduces a revolution in the world of instant messaging

A small revolution in the world of instant messaging: 12Planet is announcing the launch of its Instant Messaging Server for the Java platform.

12Planet IMS is the worldÂ’s first software solution that is compatible with the instant messaging applications Windows Messenger® and NetMeeting®, from Microsoft 2000 and XP®. It will be presented to professionals at the World PC Expo 2001 (Tokyo) and Internet World (New York).

12Planet Instant Messenger Server

A world first for 12Planet. This Paris-based software developer markets 12Planet Instant Messaging Server, the first server software solution compatible with Windows Messenger®. This technological revolution is ready to shake up the world of instant messaging over the Internet since it enables companies to use client applications installed under Microsoft 2000/XP®, while benefiting from the power and integration of the 12Planet solution with their Java J2EE architecture. “The technology developed by 12Planet allows a company to be independent of proprietary protocols. It can therefore build its information system by focusing on its functional requirements rather than the obscure details of proprietary technology,” says Lei Jin, 12PlanetÂ’s Chief Technical Officer.

12Planet IMS meets all the integration requirements of professional projects. Compatible with the BEA WebLogic and IBM WebSphere Java architectures, it manages the internationalisation of services (European, Chinese, Japanese characters) and integrates security constraints. It is also suitable for a company’s various identification standards, supports large increases in load and multi-terminal access. 12Planet IMS also benefits from connectivity with the Chat, Webconference and Forum modules on the eLiveEngine™ platform. Lastly it recognises the APIs that manage the connection to automated translation or information services.

Himalaya, one of FranceÂ’s Internet leaders, uses 12PlanetÂ’s interactive solutions. “The 12Planet Instant Messaging Server solution is revolutionary: it will allow companies to free themselves from the constraints of proprietary protocols while retaining the flexibility of Microsoft ® Windows environments for users,” notes Nicolas Samson, technical manager at Himalaya.

After the success of mass-market instant messaging tools such as ICQ, AIM and MSN Messenger, the Internet is set for the arrival of professional applications for collaborative dialogue on a large scale. “The product from 12Planet meets the need for increased loads and personalisation of media and telecommunication portals which interactive services have to provide for their communities. In intranet or extranet environments or market places, a powerful service for messaging and collaboration in real time can bring enormous gains in productivity. The dedicated product from 12Planet places the functions of communication at the heart of companies’ business processes, while guaranteeing them security and reliability,” concludes Arnaud Lafont, 12Planet’s marketing manager.

12Planet Instant Messaging Server will be presented to professionals in Tokyo at the World PC Expo (19 to 22 September 2001) and in New York at Internet World (3 to 5 October 2001).

12Planet™, pronounced “one-to-planet”, develops communication and interactive software for Internet, Extranet, Intranet and Wireless architectures. Customer relations and collaborative dialogue are at the core of the solutions developed by this Paris-based company, which was founded by professionals formerly with Accenture, Sema Group and MicroStrategy. “Chat”, instant messaging, forum, on-line help – all 12Planet’s servers* have been designed to enrich the interactions between a site and its users, and to increase the efficiency of eCommerce sites as well as company productivity.

12PlanetÂ’s existing customers include the following leading organisations: Le Monde Interactif, Journal du Net, France Télécom, Alcatel, EDF, Selftrade, Coca Cola, IBM, Sony Music, Charles Schwab & Co, Lehman Brothers, Booz, Allen & Hamilton, Cable & Wireless, NCR, the American Army, JandR.com, Toyota, Planeta Di Agostini, BSCH and Daiwa. 12Planet also won the prize for Technological Innovation at the fifth Capital IT meeting in Paris in March 2001.


The servers developed by 12Planet at the present time are: 12Planet Chat Server, 12Planet Instant Messaging Server, 12Planet Forum Server and 12Planet Agent Server.

FOR MORE INFORMATION, PLEASE CONTACT :

Rob Williams – Press Officer

FTPB

21-24, Grosvenor Place

London, SW1X 7TB

Fax: 020 7235 2773

Email: rob.williams.ftpb@cfme-actim.com

NOTE TO EDITOR-

Please advise us of publication of this press release – Please continue to send reader responses to the FTPB

This is the only way we can ensure the follow-up is done efficiently


















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Related Microstrategy Press Releases

MyPrimeTime extends ROI from their Web analytics investment beyond the Web, using NetTracker® with Business Objects – Online behavior analysis renders profitable marketing mix decisions across all media channels

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MyPrimeTime extends ROI from their Web analytics investment beyond the Web, using NetTracker® with Business Objects – Online behavior analysis renders profitable marketing mix decisions
across all media channels











— February 24, 2002

NORTH KINGSTOWN, RI – February 25, 2002 – Sane Solutions today announced MyPrimeTime, a media company that focuses on personal development for Baby Boomers, is utilizing NetTracker Web analytics software to capture rich clickstream data to understand visitor content preferences that dictate revenue-increasing decisions for both Web and non-Web channels, such as television programming.

For MyPrimeTime online behavior analysis has resulted in increased content and marketing budget allocation to their most profitable segments, the ability to base ad campaign decisions on previous ROI, insight into developing future programming content, user demographic intelligence and an understanding of their cost to acquire loyal users. “The goal is to maximize the use of our marketing budget to attract and retain loyal users and generate ad revenue in the most efficient way possible. NetTracker gives us a better understanding of what we need to do to accomplish that,” said Jim Granlund, CTO of MyPrimeTime.

Part of MyPrimeTimeÂ’s user analysis requires the ability to link online visitor behavior with other visitor data culled from user registrations and survey responses, enabling them to target their most loyal users based on demographic or psychographic profiles. The solution was to integrate NetTracker with Business ObjectsÂ’ WebIntelligence®.

-more-

“Our partnership with Sane Solutions greatly benefits organizations that have already installed Business Objects and are looking to affordably incorporate the comprehensive online channel data from NetTracker into their customer analysis,” said Mark Tice, vice president of global alliances at Business Objects. “As a Business Objects customer, MyPrimeTime was able to expedite the implementation of NetTracker using a rapid deployment template specially developed to help companies get the most complete Web site traffic analysis possible. In particular, allowing companies to use our award-winning WebIntelligence product to analyze Web site traffic data and compare it to information from other systems in the enterprise.”

MyPrimeTime’s sophisticated use of NetTracker Web analytics demonstrates how valuable marketing data can be extracted from NetTracker and applied for streamlined marketing mix decisions. “Visitors’ clickstreams contain rich customer insight that should be used for making intelligent marketing decisions. NetTracker allows companies like MyPrimeTime to analyze clickstream paths for a very reasonable price and to build on the technology investment they have already made in Business Objects,” said Jim Rose, CEO of Sane Solutions.

About Sane Solutions

Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker product line consists of NetTracker Professional, $ 495 for single site analysis; NetTracker Enterprise, $ 995 for multi-site analysis; and the NetTracker eBusiness Edition, starting at $ 25,000, a more scalable solution for high-traffic sites.

NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Express, Applied Materials, Fairchild Semiconductor, Fidelity Investments, Goldman Sachs, Hotwire, Prodigy and more. Sane Solutions’ strategic partners include Blue Martini, Business Objects, Cognos, Delano, MicroStrategy, Xchange, Oracle, Vignette, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com.


















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Find More Microstrategy Press Releases

Alias|Wavefront harmonizes Web site traffic analysis with traditional business analysis using NetTracker® and Business Objects

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Alias|Wavefront harmonizes Web site traffic analysis with traditional business analysis using NetTracker® and Business Objects










— March 27, 2002

NORTH KINGSTOWN, RI – March 25, 2002 – Sane Solutions today announced Alias|Wavefront, an SGI company that develops award-winning solutions for the film and video, games, interactive media, industrial design and visualization markets, has deployed NetTracker Web analytics software to incorporate online channel activity into their analysis of their customers across multiple channels.

Alias|Wavefront, which uses Business Objects as their front-end business intelligence solution, wanted to add specialized Web analysis to their system, without introducing an additional analysis interface to their users. Alias|Wavefront selected NetTracker for their Web analytics solution because it not only provided consistently reliable and accurate Web site visitor sessionization, but an open database schema which allowed them to seamlessly integrate Web site traffic data from NetTracker with WebIntelligence(R), the internet-based business intelligence solution from Business Objects. “Sane Solutions has anticipated the needs of the marketplace by developing a Web site traffic analysis solution with an open architecture that is a perfect fit for scalable enterprise IT infrastructures,” said Chris Ruffo, Manager of Digital Publishing for Alias|Wavefront. “The integration capability provided by NetTrackerÂ’s open architecture enables us to easily incorporate the Web stats with our other business data for analysis. Instead of dealing with two analytic tools working in isolation, we have a unified solution for our business intelligence reporting.”

Alias|Wavefront uses online channel feedback reported by NetTracker, in conjunction with offline customer data for intelligent marketing analysis that encompasses their globally-diverse customer segments and product lines. “As a Business Objects customer, Alias|Wavefront is able to easily compare their e-business activities to their traditional business channels by loading Web site traffic data from NetTracker into WebIntelligence(R),” said Mark Tice, group vice president of global alliances at Business Objects. “A Rapid Deployment Template (RDT) specifically developed for NetTracker expedited the implementation of an optimum Web analytics solution using their existing infrastructure.”

“Alias|Wavefront receives Web traffic from all over the world. NetTracker provides them with the ability to analyze their traffic on a global basis, using pre-defined NetTracker reports which they compare to customer demographics to make decisions regarding the deployment of Web resources and to communicate with customers and prospects via the Web,” said Jim Rose, CEO of Sane Solutions. “NetTracker provides Alias|Wavefront with the scalability to analyze large volumes of Web site traffic data, an open database schema which facilitates the loading of their Web data into their preferred analytic reporting tools from Business Objects, combined with very affordable pricing.”

About Sane Solutions

Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker product line consists of NetTracker Professional, $ 495 for single site analysis; NetTracker Enterprise, $ 995 for multi-site analysis; and the NetTracker eBusiness Edition, starting at $ 25,000, a more scalable solution for high-traffic sites.

NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Express, Applied Materials, Fairchild Semiconductor, Fidelity Investments, Goldman Sachs, Hotwire, Prodigy and more. Sane Solutions’ strategic partners include Blue Martini, Business Objects, Cognos, Delano, MicroStrategy, Xchange, Oracle, Vignette, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com.



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







More Microstrategy Press Releases

Voxeo Announces Prophecy 10: The Unlocked Communications™ Platform

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Voxeo Announces Prophecy 10: The Unlocked Communications™ Platform











New York City, NY — August 25, 2009

Today at the SpeechTEK 2009 conference, Voxeo Corporation announced the early access release of Prophecy 10, its flagship Unlocked Communications platform. Prophecy 10 enables any enterprise or service provider to create and manage unified communications and self-service applications. Unlocked Communications results from Voxeo’s focus on multiplying application value, assuring solution interoperability and destroying vendor lock-in. Prophecy 10 delivers the benefits of Unlocked Communications by:

Unlocking the neglected value of communications applications: Prophecy 10 maximizes return on voice application investments by seamlessly enabling multi-channel interactions. Prophecy 10 enables any VoiceXML IVR application to interact with users via voice– and also via SMS, IM, Twitter, web chat and the mobile web. For example, a pre-existing VoiceXML-based order status application can now answer order status questions via SMS or IM with no modification whatsoever.

“Since 1999 Voxeo has enabled enterprises to reduce the cost and complexity of voice application delivery,” said Jonathan Taylor, CEO of Voxeo. “By enabling multi-channel self-service with no additional development costs, Prophecy 10 can ‘multiply the ROI’ of any enterprise voice self-service investment.”

Unlocking the true value of standards: Voxeo delivered the first VoiceXML, CCXML and SIP platform in 2001 and continues to maximize the value of these standards for customers. Prophecy 10 works with more VoIP solutions and services than any other platform. Prophecy’s scalable SIP server foundation is compliant with over 30 Internet Engineering Task Force (IETF) and IP Multimedia Subsystem (IMS) SIP standards. Prophecy works with SIP platforms and services from AT&T, Avaya, Cisco, Digium/Asterisk, Global Crossing, Nortel, Verizon and over 40 other companies. This foundation bridges diverse SIP services and devices, eases integration with IP-PBX and call center investments, and lowers the cost of connecting and transferring calls with direct IP connectivity.

Unlocking the expense of vendor lock-in: Vendors increasingly use proprietary features and application development tools to create a new era of IVR lock-in. Prophecy is the first and only platform to pass 100% of the VoiceXML Forum compliance test suite. Prophecy 10 features VoiceXML compatibility modes that make porting VoiceXML IVR applications as easy as changing a single Prophecy setting. Voxeo’s VoiceObjects platform enables customers to build applications once and deploy them on over 30 different VoiceXML platforms. In combination these features enable Voxeo customers to choose the best vendor for their needs at any time, with no fear of vendor lock-in or incompatibility, and with the knowledge that they can easily move applications on to and off of Prophecy at any time.

Prophecy 10 also includes:

Comprehensive analytics: Prophecy 10 bundles the proven capabilities of VoiceObjects Analyzer, recipient of the highest scores in all categories of the Opus Research report on “Analytics and Reporting for Phone-Based Self-Service.” Prophecy 10 delivers 15 built-in VoiceObjects Analyzer reports for any existing VoiceXML application. Enterprises can access 30 additional reports by adding analytics notations to existing VoiceXML applications. VoiceObjects Analyzer also integrates with business intelligence (BI) solutions from SAP BusinessObjects, IBM Cognos and Microstrategy.

“VoiceObjects Analyzer fits very well in the context of the Unlocked Communications Platform,” according to Dan Miller, Sr. Analyst at Opus Research. “Deployment of communications applications in open environments cry out for flexible monitoring and reporting resources that recognize and log problems in real time and support rapid remediation.”

Significant performance improvements: Prophecy 10 can run up to 100 concurrent calls on power-sipping Intel Atom based servers, and up to 500 calls on a typical Windows Linux, or Mac OS X server. Prophecy 10 is also the first fully 64-bit enabled VoiceXML and speech recognition platform. When run on a 64-bit OS, Prophecy 10 supports up to 2,000 concurrent calls on a single high-performance Intel Xeon server.

Reduced overhead: Prophecy 10 includes separate developer and deployment modes that significantly reduce the memory and CPU overhead of a Prophecy installation. Prophecy 10 Developer mode uses 50% less memory and CPU threads than Prophecy 9.

Intelligent transcription support: Unlike standard VoiceXML support for limited Automated Speech Recognition (ASR), Prophecy 10 uniquely includes support for intelligent speech transcription products and services from Nuance, PhoneTag, SpinVox, Yap, and Vlingo. This unique capability allows nearly any spoken dialog to be converted to text input, greatly widening the potential uses of speech-driven self-service.

Proven call control: Prophecy supports advanced call control via both the W3C CCXML and Java SIP Servlet standards. Prophecy 10′s CCXML engine is the gold standard for XML-based call control. Prophecy’s built-in SIP Servlet engine is fully Java JSR-289 compliant and can support over 20,000 concurrent SIP sessions per server.

Advanced enterprise and service provider multi-tenancy and virtualization: Platform resources can be logically separated, aggregated, or virtualized to partition customers or applications on a single server. Multiple servers and even multiple geographic installations can be combined to deliver extremely large multi-tenant systems. Prophecy’s multi-tenant capabilities are used to power the worlds largest and most widely-used XML telephony hosting services.

Diverse speech recognition: Prophecy 10 includes free US English ASR and Text-To-Speech (TTS) engines and supports more than 30 additional language engines from Cepstral, IBM, Loquendo, LumenVox, Microsoft, Nuance and Telisma.

At SpeechTEK in New York City Voxeo will demonstrate a 2,000 port (phone line) Prophecy 10 cluster of 20 Acer Aspire netbooks. A netbook is a small, low-end notebook computer. The demonstration shows how a large voice, IM and SMS-enabled Prophecy system can be fully deployed with less than $ 8,000 in hardware and in less than half a day. Ten of the special edition netbooks will be given away during the show.

From a single developer notebook to a twenty netbook cluster of 2,000 ports, to Voxeo’s world-wide, five data center, 72,000 port Prophecy On-Demand hosting service, Prophecy 10 delivers unmatched flexibility to scale voice, SMS, IM and mobile web communications solutions, large or small.

The early access release of Prophecy 10 is available immediately as a free on-premise software download and on-demand hosted service at http://www.voxeo.com/prophecy10

SpeechTEK attendees can learn more about Prophecy 10, register to win one of ten netbook computers, or see the twenty netbook demonstration platform by visiting Voxeo’s booth #800 directly at the main exhibition entrance.

About Voxeo

Voxeo unlocks communications. We loathe the locks that make voice, SMS, instant messaging, Twitter, web chat, and mobile web unified communication and self-service applications difficult to create, manage, analyze, optimize and afford. Every day we work to unlock the neglected value of these communications solutions with open standards, disruptive innovation and a passion for problem solving– fueled by a company-wide obsession with customer success. We do so for more than 100,000 developers, 45,000 companies and half of the Fortune 100 from our headquarters in Orlando, Beijing, Cologne, and London. Visit us or join our conversations on the web at http://www.voxeo.com, blogs.voxeo.com, or twitter.com/voxeo.

###






















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Introduction to Agile BI and Data Virtualization.mp4

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An introduction to Agile Business Intelligence (BI). This 3 minute video introduces the concept of Agile BI and includes a demo of Virtual Data Viewer, a FREE download tool for your PC that enables you to see the structure of any data source and then actually see the data within it immediately. Now you can look through 10 different data sources and then decide on what components of data you want to use for your BI implementation. You can see all of your data through Virtual Data Viewer. Download Virtual Data Viewer by following the link on the right side of the Queplix home page www.queplix.com

Intellworks Signs Live Cold Call Sales Training Deals with MeadWestvaco Papers Group and Medcon Telemedicine Technology.

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Intellworks Signs Live Cold Call Sales Training Deals with MeadWestvaco Papers Group and Medcon Telemedicine Technology.










Oak Park, CA — May 10, 2004

Live cold call sales training industry leader Intellworks, Inc. announced today that it has signed deals to provide live cold calling sales training for MeadWestVaco Papers Group and Medcon Telemedicine Technology.

MeadWestvaco (NYSE: MWV) is a leading global producer of packaging, coated and specialty papers, consumer and office products and specialty chemicals.

MeadWestvaco’s has 153 operating and office locations in 29 countries. Its global operations serve customers in nearly 100 countries that are leaders in the following markets: consumer products, personal care, pharmaceutical, media and entertainment, magazine publishing, book publishing, catalog publishing, and school and office. solutions address a uniquely extensive range of management challenges across the full range of heterogeneous distributed and mainframe platforms found in today’s enterprise environments.

Founded in 1993, Medcon Telemedicine Technology, Inc. (TLV:MDCN.TA) is a global leader in cardiac image and information management solutions with offices on three continents and hundreds of installations around the world. Medcon combines an intense commitment to user-friendly applications, an open architecture system, innovative WAN products and IT expertise to deliver a complete and superior CVIS solution.

Intellworks will provide customized live cold call sales training classroom instruction to train the sales forces of MeadWestVaco Papers Group and Medcon Telemedicine Technology. The deals will include one-on-one coaching with an Intellworks representative, as well as live cold calls to the actual core prospects and clients of the two companies.

Intellworks works with sales representatives at companies enabling them gain new business through cold calling on the Fortune 1000 resulting in a competitive edge in the aggressive technology industry.

“MeadWestvaco Papers Group and Medcon Telemedicine Technology are major players in their respective markets,” said Intellworks President and founder Ron LaVine.

“My goal is to differentiate each company from the other players in their industry by enabling their sales forces to develop more business faster than ever before. Intellworks uses a proven, time-tested cold calling system that produces consistent results such as more face to face appointments, working with or by passing gatekeepers and getting return calls from voice mail.”

Intellworks uses their trademarked “Understanding Comes Before Selling” approach, a unique method of gathering business sales intelligence from Fortune 1000 clients while cold calling. They feel that this gives their clients an edge over other companies who take a “hard sell” approach to new customers.

“We have developed a new style of selling that uses an informational approach,” said LaVine. “People don’t like to be sold, they like to buy. My job is to help sales reps target the most important customers. The goal is for reps to use the phone more efficiently and effectively to develop new business within existing accounts and identify new business opportunities within new targeted accounts.”

Intellworks will be training the sales staff at each company on how to identify the right Fortune 1000 clients, how to speak to executive-level individuals and how to effectively qualify target accounts. The workshop is an intensive two-day course that involves live cold calling directly into target accounts, as well as one-on-one coaching of live calls with class participants.

Intellworks has trained the sales forces of a wide variety of technology companies, including Agilent, ASG, CA, EDS, HP, Informix, MicroStrategy, SAS and Software AG.

Intellworks, Incorporated, founded in 1995, is a leading provider of live cold-calling sales training in the technology industry. They train direct sales and inside sales teams of technology companies with Fortune 1000 clientele. In addition, Intellworks is a member of the Los Angeles Chapter of the American Society for Training and Development.







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Sane Solutions releases NetTracker 7.0 Web analytics software

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Sane Solutions releases NetTracker 7.0 Web analytics software










NORTH KINGSTOWN, RI — January 29, 2004

Sane Solutions, the award-winning developer and marketer of NetTracker(R) Web analytics software, today announced the availability of NetTracker 7.0. The new version revolutionizes the administration of the diverse Web analytics needs found within an enterprise, and introduces new advanced custom reporting capabilities for both the enterpriseÂ’s most sophisticated users and most casual users.

Version 7.0′s new My NetTracker(TM) customizable interface allows administrators to manage an enterprise environment, with multiple user groups and an increasing number of custom reports, by defining unique NetTracker user interfaces for each user in their organization. With My NetTracker, administrators can configure customized folders (views) for each user, department, or group of users in the organization, structured on their business role, which contain their custom and standard reports. They can also assign user roles and privileges to authorize or restrict access to specific features such as custom reporting, data removal, etc.

“We have a large number of NetTracker business users, each responsible for different online applications and processes. Each of these business users may only allot a few minutes per day to use NetTracker to retrieve and analyze critical information relating to their specific business responsibilities,” explains Billy Davis, Jr., Research Manager, Cinergy. “In the future, My NetTracker will allow us to shrink-wrap their NetTracker analysis environments to their specific area of responsibility. WeÂ’ll be able to provide them with a customized folder containing only their dashboards and custom reports, so they can dodge surplus Web site information, making more efficient use of their time.”

NetTracker 7.0′s new customizable, interactive dashboards also streamline analysis for “power” NetTracker users who habitually hone in on key performance data for making daily business decisions. Search engine optimization specialists, for example, can combine reports central to search engine optimization into a single dashboard for easy access. On the opposite end of the user-type spectrum, NetTracker 7.0′s unique Ask NetTracker(TM) question-driven custom reporting interface caters to casual or entry-level Web analysts who need advanced reporting, allowing them to either choose from a list of pre-written custom reports, or to build their own in a simple question-builder application.

NetTracker 7.0 also introduces scenario analysis (funnel reporting), advanced navigational analysis (path between pages reporting), support for the IBM DB2 database and a new user-defined reports feature which allows NetTracker to be extended with the ability to access and filter third-party or homegrown reports directly in the NetTracker interface (to analyze ad campaigns by revenue, visitors by customer demographic group, etc.).

“No matter what your goal is—to simply measure your Web site traffic, to evolve your Web site into a more effective business channel, or to revolutionize your business using customer intelligence correlated from all channels—NetTracker will be an integral part of your success,” said Jim Rose, CEO of Sane Solutions, LLC. “NetTracker provides easy, self-service access to Web site traffic data for every type of business user, and every business goal, across the enterprise.”

Pricing and Availability

NetTracker 7.0 is available immediately. Pricing for NetTracker 7.0 begins at $ 695 for introductory solution, NetTracker Professional and at $ 1,995 for intermediate solution, NetTracker Enterprise. The NetTracker eBusiness Edition, the scalable solution for high-traffic sites, and integratable solution for correlating customer data across channels, starts at $ 25,000. For a list of the new features contained in each edition of NetTracker 7.0, or a free evaluation copy of any edition, visit http://www.sane.com.

About Sane Solutions

Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line analyzes visitorsÂ’ clickstream paths for insight into Internet marketing success, online product interests, visitor conversion patterns, Web content quality, visitor retention, and more.

NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Honda Motor Co., Inc., Fairchild Semiconductor, GEICO Direct, Goldman Sachs, Old Mutual, Otis Elevator Company, Yale University, and more. Sane Solutions’ strategic partners include Business Objects, Cognos, MicroStrategy, Oracle, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 1-800-407-3570 or 401-295-4809; http://www.sane.com.

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NetTracker(R) is a registered trademark of Sane Solutions, LLC. My NetTracker(TM) and Ask NetTracker(TM) are trademarks of Sane Solutions, LLC. Other company and product names may be trademarks of the respective companies with which they are associated.


















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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Sane Solutions Announces Partnerships with eCommerce, Online Marketing and Specialized Analytics Vendors

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Sane Solutions Announces Partnerships with eCommerce, Online Marketing and Specialized Analytics Vendors










North Kingstown, RI — October 21, 2005

Sane Solutions, developers of the NetTracker® line of Web analytics solutions, announced nine new partnerships with eCommerce, online marketing and specialized analytics vendors. These partnerships allow users to select best-of-breed solutions that easily integrate with NetTracker® Web analytics solutions.

“While Sane Solutions has focused on being a ‘pure play’ Web analytics vendor, we certainly understand that companies have other online marketing and analytics requirements,” states Jim Rose, Sane Solutions’ CEO. “Instead of building or acquiring complimentary technologies, we have decided to partner with some of the top vendors in each category – allowing companies to pick and choose solutions from vendors that best meet their needs.”

Sane Solutions is also offering a series of online seminars, performed in conjunction with the individual partners, to provide more information on these joint solutions. Please visit http://www.sane.com/best

Web Site Satisfaction:

ForeSee Results is a Web site satisfaction survey development company that specializes in using the American Customer Satisfaction Index (ACSI) to link customer satisfaction to measurable business results. ForeSee’s CS SiteManager, CS SiteMonitor and CS SiteGov solutions give customers insight into which Web changes are most important to make, what the result of those changes is likely to be (measured by an increase in satisfaction) and what their customers are likely to do next.

Search Engine Bid Management:

Inceptor is a leading provider of search marketing technology and professional services. Inceptor’s BidCenter™ enables companies to manage Pay-Per-Click (PPC) campaigns from one central interface, greatly improving the ability to manage and automate the bidding process. They also provide industry experts to design, manage, and implement search campaigns using keywords, comparison shopping engines and natural search engine optimization.

Enterprise Search:

Fast Search & Transfer develops enterprise search solutions, including the FAST Enterprise Search Platform (FAST ESP™) providing businesses and government organizations with the ability to intelligently and dynamically, access, retrieve and analyze information in real time, regardless of data format, structure, or location. As a result, organizations make better-informed, more effective decisions that, ultimately, drive their bottom lines.

Multivariate Testing:

Kefta is a provider of conversion optimization solutions. Kefta’s solutions enable marketers to maximize their online conversion rates. The company’s intelligent, rapidly deployable suite of hosted tools is designed to address needs, from simple to complex, through the automatic testing and delivery of optimized site content, personalization of visitor experience, and re-engagement of dropped visits.

Optimost:

Optimost is a provider of online multivariable testing solutions, allowing users to maximize conversion rates on their Web sites in real-time. Optimost’s unique content generation engine allows companies to test limitless versions of copy, offers, layout, or any other variable against live traffic in order to identify the optimal configuration that can be used to maximize response rates.

Web Site Compliance Testing:

Maxamine provides comprehensive site structure analysis, allowing users to track pivotal metrics related to site quality, brand management, security, privacy, accessibility, page tag implementation monitoring, and enterprise-level compliance. This analysis is available both as a hosted application and in the licensed software product Maxamine Knowledge Platform.

Email Marketing:

Bigfoot Interactive is a leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Bigfoot Interactive’s Direct Response Email Application Manager (DREAM™) technology platform and unique marketing automation solutions allow marketers to develop, manage and deploy timely, relevant email communications based on customer profiles, preferences and online behaviors to maximize customer relationships and return on investment.

L-Soft:

L-Soft is the company behind LISTSERV®, the product that launched the email list management industry in 1986. L-Soft provides email list management software, email marketing software and email list hosting services to thousands of customers worldwide. LISTSERV® Maestro, L-Soft’s email marketing software solution, enables businesses and organizations to optimize their results by managing and tracking sophisticated, database-driven opt-in email marketing campaigns and mailings with a powerful, yet easy-to-use Web interface.

Online Marketing Consulting:

enContext Solutions helps growing companies effectively use online technologies to improve and support online marketing initiatives. They offer a unique combination of enabling technologies, marketing automation, online measurement, and strategic consulting to create integrated solutions that drive real marketing results.

About Sane Solutions

Since 1997, Sane Solutions has driven the direction of the Web analytics market with the NetTracker® line of Web site traffic analysis solutions. The NetTracker® line combines an easy-to-understand interface with powerful custom Web traffic reporting capabilities to cater to casual users and full-time Web analysts alike. Available in a variety of editions (software and hosted) and data collection techniques, NetTracker® is designed to meet the needs of any organization.

NetTracker® products are used by 10,000 organizations worldwide including: American Honda Motor Co., Inc., GEICO Direct, NASA, American Airlines, Atari, Old Mutual, Best Buy, Mass Mutual Life, and more. Sane Solutions’ strategic partners include Best Software (SalesLogix), Business Objects, Cognos, Hewlett-Packard, IBM, Microsoft, MicroStrategy, Oracle, and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., North Kingstown, RI 02852; tel. 1-800-407-3570 or 401-295-4809; http://www.sane.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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